|
Category |
MARKETING
|
Abstract |
THE BOOK OFFERS PRACTICAL EXAMPLES TO HIGHLIGHT THE BASICS OF MARKETING, INCLUDING ITS STRATEGIC AND INTERNATIONAL DIMENSIONS.
|
ISBN |
9780273655329
|
Author(s) |
HILL, ELIZABETH, 1960-
,
O’SULLIVAN, TERRY, 1957-
|
Credits |
|
Edition |
3RD ED.
|
Year |
2004
|
Publisher |
PRENTICE HALL, FINANCIAL TIMES
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
465 P., 20CM
|
|