Search again

Back to search results
image

ESSENTIALS OF MARKETING: A MARKETING STRATEGY PLANNING APPROACH

E. JEROME MCCARTHY , JOSEPH P. CANNON , WILLIAM D. PERREAULT

2008

BOOK
Category

MARKETING

Abstract THIS BOOK IS ABOUT MARKETING AND MARKETING STRATEGY PLANNING. AND, AT ITS ESSENCE , MARKETING STRATEGY PLANNING IS ABOUT FIGURING OUT HOW TO DO A SUPERIOR JOB OF SATISFYING CUSTOMERS.
ISBN 9780073404714
Author(s) E. JEROME MCCARTHY , JOSEPH P. CANNON , WILLIAM D. PERREAULT
Credits
Edition 11TH ED.
Year 2008
Publisher MCGRAW-HILL INTERNATIONAL EDITIONS
Type BOOK
Keywords MARKETING
Language English
Collation 660 P., 30 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 1 Yes Available

GET IN TOUCH

Nicosia Campus

 address 25 Zannettos Str., Ayios Andreas, 1100 Nicosia

phone +357 22778475

email info@cim.ac.cy

GET IN TOUCH

Limassol Campus

 address 7 Stelios Kyriakides Str, 3080 Limassol

phone +357 25343556

email limassol@cim.ac.cy
CIM-Cyprus Business School 2025. All rights reserved © Copyrights  |  Disclaimer | Terms & Condintions | Privacy Policy 
Designed By:  LightBlack