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Category |
MARKETING
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Abstract |
THE CONCENTRATION ON STRATEGIC DECISION MAKING SETS THIS BOOK APART FROM OTHER TEXTS THAT PLACE GREATER EMPHASIS ON THE DESCRIPTION OF MARKETING PHENOMENA THAT ON THE STRATEGIC AND TACTICAL MARKETING DECISIONS THAT MANAGERS AND ENTREPRENEURS MUST MAKE EACH AND EVERY DAY.
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ISBN |
9780071267762
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Author(s) |
MULLINS, JOHN W. (JOHN WALKER)
,
WALKER, ORVILLE C.
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Credits |
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Edition |
7TH ED.
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Year |
2010
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Publisher |
MCGRAW-HILL INTERNATIONAL EDITIONS
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
551 P., 25 CM.
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