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MARKETING MANAGEMENT: A STRATEGIC DECISION - MAKING APPROACH

MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.

2010

BOOK
Category

MARKETING

Abstract THE CONCENTRATION ON STRATEGIC DECISION MAKING SETS THIS BOOK APART FROM OTHER TEXTS THAT PLACE GREATER EMPHASIS ON THE DESCRIPTION OF MARKETING PHENOMENA THAT ON THE STRATEGIC AND TACTICAL MARKETING DECISIONS THAT MANAGERS AND ENTREPRENEURS MUST MAKE EACH AND EVERY DAY.
ISBN 9780071267762
Author(s) MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.
Credits
Edition 7TH ED.
Year 2010
Publisher MCGRAW-HILL INTERNATIONAL EDITIONS
Type BOOK
Keywords MARKETING
Language English
Collation 551 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Nicosia S 1 Yes Available