|
Category |
MARKETING
|
Abstract |
MARKETING MANAGEMENT
|
ISBN |
0131452584
|
Author(s) |
KOTLER, PHILIP
,
KELLER, KEVIN LANE, 1956-
|
Credits |
|
Edition |
3RD ED.
|
Year |
2007
|
Publisher |
PEARSON
|
Type |
BOOK
|
Keywords |
MARKETING MANAGEMENT
|
Language |
English |
Collation |
360 P., 20 CM.
|
|