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GLOBAL MARKETING AND ADVERTISING : UNDERSTANDING CULTURAL PARADOXES

MOOIJ, MARIEKE K. DE, 1943-

2005

BOOK

Category	ADVERTISING MARKETING
Abstract	GLOBAL MARKETING AND ADVERTISING : UNDERSTANDING CULTURAL PARADOXES, PROVIDES A KNOWLEDGE BASE OF CULTURAL DIFFERENCES AND SIMILARITIES AS WELL AS A STRUCTURE OF HOW TO APPLY THIS KNOWLEDGE TO THE MANAGEMENT OF GLOBAL BRANDING AND MARKETING COMMUNICATIONS.
ISBN	1412914760
Author(s)	MOOIJ, MARIEKE K. DE, 1943-
Credits
Edition	2ND ED.
Year	2005
Publisher	SAGE
Type	BOOK
Keywords	MARKETING, ADVERTISING
Language	English
Collation	269 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
2	Nicosia	D	5	No	Available
1	Nicosia	D	5	No	Available
1	Limassol	H	5	No	Available

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