|
Category |
INTERNATIONAL MARKETING
|
Abstract |
THE TEXT BOOK INCLUDES MATERIAL ON NEWSWORTHY AND RELEVANT TOPICS SUCH AS THE PRIZE OF AIDS DRUNGS IN DEVELOPING COUNTRIES AND THE IPMACT OF ELECTRONIC MUISC FILE SWAPPING ON THE GLOBAL MUSIC INDUSTRY.
|
ISBN |
0130669989
|
Author(s) |
GREEN, MARK C.
,
KEEGAN, WARREN J.
|
Credits |
|
Edition |
3RD ED.
|
Year |
2003
|
Publisher |
PRENTICE HALL
|
Type |
BOOK
|
Keywords |
INTERNATIONAL MARKETING
|
Language |
English |
Collation |
623 P., 2OCM.
|
|