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Category |
INTERNATIONAL MARKETING
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Abstract |
INTERNATIONAL MARKETING , 7TH EDITION , IS A COMPLETELY UP- TO - DATE TEXT FOR ONE OF THE MOST DYNAMIC UPPER - LEVEL AND GRADUATE COURSES IN MARKETING DEPARTMENTS TODAY. IT OFFERS THE ENTIRE RANGE OF INTERNATIONAL MARKETING BEGINNING WITH START- UP OPERATIONS , CONTINUING WITH NEW MARKET ENTRY CONSIDERATIONS AND CONCLUDING WITH THE INTERNATIONAL ISSUES CONFROTING GIANT GLOBAL MARKETERS.
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ISBN |
0324190468
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Author(s) |
MICHAEL R. CZINKOTA
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Credits |
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Edition |
7TH ED.
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Year |
2004
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Publisher |
THOMSON SOUTH-WESTERN
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Type |
BOOK
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Keywords |
INTERNATIONAL MARKETING
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Language |
English |
Collation |
666 P., 25 CM.
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