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Category |
MARKETING
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Abstract |
THIS BOOK IS ABOUT MARKETING AND MARKETING STRATEGY PLANNING AND AT ITS ESSENCE , MARKETING STRATEGY PLANNING IS ABOUT FIGURING OUT HOW TO DO A SUPERIOR JOB OF SATISFYING CUSTOMERS.
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ISBN |
0072935898
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Author(s) |
E. JEROME MCCARTHY
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Credits |
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Edition |
10TH ED.
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Year |
2006
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Publisher |
MCGRAW-HILL
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Type |
BOOK
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Keywords |
MARKETING, STRATEGY, PLANNING, CONSUMER BEHAVIOUR
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Language |
English |
Collation |
634 P., 30 CM.
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