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INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS

KENNETH E. CLOW , DONALD BAACK

2007

BOOK

Category	COMMUNICATION IN MARKETING
Abstract	INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATIONS, PROVIDE A TRUE INTEGRATED MARKETING COMMUNICATIONS TEXT THAT INTEGRATED STUDENT LEARNING AND INTEGRATED THE SUPPLEMENTS USED TO TEACH THE COURSE.
ISBN	0131866222
Author(s)	KENNETH E. CLOW , DONALD BAACK
Credits
Edition	3RD ED.
Year	2007
Publisher	PEARSON PRENTICE HALL
Type	BOOK
Keywords	MARKETING COMMUNICATIONS
Language	English
Collation	515 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	F	6	No	Available

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