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ADVERTISING AND PROMOTION: AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

GEORGE E. BELCH , MICHAEL A. BELCH

2009

BOOK

Category	ADVERTISING
Abstract	THIS WORK CONTINUES ITS ADVERTISING FOCUS WITH AN EMPHASIS ON IMC. IT IS THE FIRST BOOK TO REFLECT THE SHIFT FROM THE CONVENTIONAL METHODS OF ADVERTISING TO THE MORE WIDELY RECOGNISED APPROACH OF IMPLEMENTING AN IMC STRATEGY.
ISBN	9780073381091
Author(s)	GEORGE E. BELCH , MICHAEL A. BELCH
Credits
Edition	8TH ED.
Year	2009
Publisher	MCGRAW-HILL
Type	BOOK
Keywords	MARKETING, ADVERTISING, PROMOTION
Language	English
Collation	838 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status
2	Limassol	H	5	No	Available
1	Nicosia	G	5	No	Available
1	Limassol	H	5	No	Available

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