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PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE

DAN LATTIMORE , ELIZABETH L. TOTH , OTIS BASKIN , SUZETTE T. HEIMAN

2007

BOOK

Category	MARKETING COMMUNICATION & PR PUBLIC RELATIONS
Abstract	PUBLIC RELATIONS: THE PROFESSION AND THE PRACTICE, COVERAGE OF GLOBAL MARKETS , NEW TECHNOLOGIES AND MULTICULTURALISM THROUGHOUT THIS DYNAMIC NEW TEXT MAKES IT THE CUTTING - EDGE CHOICE FOR PUBLIC RELATIONS COURSES. ACCOMPANIED BY A UNIQUE , FREE DVD- ROM WITH VIDEO INTERVIEWS OF LEADERSD IN THE PUBLIC RELATIONS FIELD, THE TEXT PRESENTS AND EXPLAINS IN A PERSONAL , JARGON - FREE STYLE THE FUNDAMENTAL TOOLS OF PUBLIC RELATIONS PRACTICE , PROVIDING A MULTIDISCIPLINARY UNDERSTANDING OF THE EMERGING TRENDS WITHIN THE FIELD.
ISBN	9780073511863
Author(s)	DAN LATTIMORE , ELIZABETH L. TOTH , OTIS BASKIN , SUZETTE T. HEIMAN
Credits
Edition	2ND ED.
Year	2007
Publisher	MCGRAW-HILL
Type	BOOK
Keywords	PUBLIC RELATIONS, MARKETING COMMUNICATION
Language	English
Collation	387 P., 25 CM.

Availability and Location Reserve

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	K	2	No	Available
2	Nicosia	K	2	No	Available
1	Limassol	Η	1	No	Available

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