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| Category |
MARKETING
|
|
| Abstract |
NOW IN ITS THIRD EDITION, MARKETING MANAGEMENT CONTINUES TO MEET THE NEEDS OF STUDENTS TAKING COURSES AT UNDERGRADUATE, POSTGRADUATE AND MBA LEVELS. FULLY UPDATED, THE TEXT RETAINS THE THEMES OF THE PREVIOUS EDITIONS AND BUILDS ON THEIR SUCCESS. IT EXAMINES THE CONCEPTS AND PRACTICAL APPLICATION OF MARKETING AT A STRATEGIC LEVEL, EMPHASIZING THE PROCESS OF MANAGERIAL DECISION-MAKING.
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| ISBN |
0077097521
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| Author(s) |
LANCASTER, GEOFFREY, 1938-
,
MASSINGHAM, LESTER
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| Credits |
|
| Edition |
3RD ED.
|
| Year |
2001
|
| Publisher |
MACGRAW-HILL
|
| Type |
BOOK
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| Keywords |
MARKETING
|
| Language |
English |
| Collation |
542 P., 25 CM.
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