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| Category |
INTERNATIONAL MARKETING
MARKETING
|
|
| Abstract |
THE 13TH EDITION OF INTERNATIONAL MARKETING CONTINUES TO ADDRESS GLOBAL CONCERNS AND DESCRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS THROUGH ITS DISTINCT ENVIROMENTAL/ CULTURAL APPROACH. ABLE TO MAKE MARKETING ISSUES ACCESSIBLE AND RELEVANT , INTERNATIONAL MARKETING IS FAR AND AWAY THE BEST SELLING TEXT IN THE FIELD AND STILL THE STANDARD BY WHICH ALL OTHER BOOKS ARE JUDGED.
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| ISBN |
9780073080062
|
| Author(s) |
PHILIP R. CATEORA
,
JOHN GRAHAM
|
| Credits |
|
| Edition |
13TH ED.
|
| Year |
2007
|
| Publisher |
MCGRAW-HILL HIGHER EDUCATION
|
| Type |
BOOK
|
| Keywords |
INTERNATIONAL MARKETING
|
| Language |
English |
| Collation |
702 P., 25 CM.
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