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PUBLIC RELATIONS : A VALUES - DRIVEN APPROACH

DAVID W. GUTH , CHARLES MARSH

2003

BOOK

Category	PUBLIC RELATIONS
Abstract	PROVIDES EXPANDED COVERAGE OF THEORETICAL FOUNDATIONS, INCLUDING RESOURCE DEPENDENCY THEORY, MONROE'S MOTIVATED SEQUENCE, FRAMING THEORY , COORIENTATION THEORY AND NEW RESEARCH ON MEASURING THE SUCCESS OF RELATIONSHIPS.
ISBN	0205359698
Author(s)	DAVID W. GUTH , CHARLES MARSH
Credits
Edition	2ND ED.
Year	2003
Publisher	A AND B
Type	BOOK
Keywords	PUBLIC RELATIONS
Language	English
Collation	600 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	K	2	No	Available

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