|
Category |
INTERNATIONAL MARKETING
|
Abstract |
INTERNATIONAL MARKETING ADDRESSES GLOBAL ISSUES AND DESCRIBES CONCEPTS RELEVANT TO ALL INTERNATIONAL MARKETERS , REGARDLESS OF THE EXTENT OF THEIR INTERNATIONAL INVOLVEMENT.
|
ISBN |
0072833718
|
Author(s) |
PHILIP R. CATEORA
,
JOHN L. GRAHAM
|
Credits |
|
Edition |
12TH ED.
|
Year |
2005
|
Publisher |
MCGRAW-HILL
|
Type |
BOOK
|
Keywords |
INTERNATIONAL, GLOBAL, MARKETING
|
Language |
English |
Collation |
697 P., 30 CM.
|
|