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INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATION

KENNETH E. CLOW , DONALD BAACK

2004

BOOK

Category	MARKETING
Abstract	INTEGRATED ADVERTISING, PROMOTION AND MARKETING COMMUNICATION PROVIDE A TRUE INTEGRATED MARKETING COMMUNICATIONS TEXT THAT INTEGRATED STUDENT PROJECTS THAT WERE SO NECESSARY6 FOR THE COURSE AND THAT INTEGRATED THE SUPPLEMENTS USED TO TEACH THE COURSE.
ISBN	0131405462
Author(s)	KENNETH E. CLOW , DONALD BAACK
Credits
Edition	2ND ED.
Year	2004
Publisher	PEARSON - PRENTICE HALL
Type	BOOK
Keywords	ADVERTISING, PROMOTION, INTEGRATION
Language	English
Collation	538 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	G	5	No	Available
2	Nicosia	F	6	No	Available

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