|
| Category |
INTERNATIONAL MARKETING
MARKETING
|
|
| Abstract |
" THIS IS AN EXCELLENT GLOBAL MARKETING MANAGEMENT TEXT ...THE BEST ON THE MARKET. THE AUTHORS PRACTICE WHAT THEY PREACH IN THAT THE TEXT IS WRITTEN WITH THE GLOBAL STUDENT BODY IN MIND. I HAVE USED THE EARLIER EDITIONS FOR MY GLOBAL MARKETING COURSES BOTH IN THE U.S. AND IN ASIA , AND HAVE HAD GREAT SUCCESS WITH THE BOOK"....
|
| ISBN |
0471230626
|
| Author(s) |
HELSEN, KRISTIAAN
,
KOTABE, MASAAKI
|
| Credits |
|
| Edition |
3RD ED.
|
| Year |
2004
|
| Publisher |
WILEY
|
| Type |
BOOK
|
| Keywords |
INTERNATIONAL, GLOBAL MARKETING
|
| Language |
English |
| Collation |
694 P., 25 CM.
|
|
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