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Category |
STRATEGIC MANAGEMENT
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Abstract |
IN TODAY'S ECONOMY THE MANAGEMENT OF TECHNOLOGY IS A MAJOR FACTOR IN THE PROCESS LAYOUT EMPLOYED BY THE FIRM, IN SYSTEMS USED BY THE COMPANY, IN ITS STRUCTURAL DESIGN, AND IN ITS PRODUCT MARKETABILITY. THIS TEXT USES TECHNOLOGY AS A GUIDING FOCUS FOR EXPLAINING THE STRATEGIC MANAGEMENT PROCESS. EACH CHAPTER SPLITS INTO TWO ACTS: (1) CHAPTERS OPEN WITH MATERIAL SYNTHESIZED FROM LEADING THEORISTS AND CONSULTANTS; (2) CHAPTERS CONCLUDE WITH DISCUSSIONS OF THE APPLICABLE TECHNIQUES FOR SUCCESSFULLY EXPLOITING TECHNOLOGY AND INNOVATION.
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ISBN |
9780324144970
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Author(s) |
GARRY D. BRUTON
,
MARGARET A. WHITE
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Credits |
|
Edition |
1ST ED.
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Year |
2007
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Publisher |
THOMSON SOUTH-WESTERN
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Type |
BOOK
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Keywords |
STRATEGIC MANAGEMENT
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Language |
English |
Collation |
404 P., 25CM
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