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| Category |
RESEARCH METHODS
MARKETING RESEARCH
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| Abstract |
THIS COMPREHENSIVE TEXT AND COMPANION WEBSITE EXPLORE THE ENTIRE RANGE OF RESEARCH METHODOLOGIES IN PSYCHOLOGY , USING A PROGRAMMATIC TO INTRODUCE TOPICS AND BUILD SEQUENTIALLY ON EARLIER PRESENTATIONS. INCLUDED ARE UNIQUE DECISION - TREE FLOWCHARTS THAT LEAD STUDENTS THROUGH THE BASIC RESEARCH DESIGNS TO THE CHOICE OF APPROPRIATE STATISTICAL PROCEDURES.
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| ISBN |
0205484751
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| Author(s) |
GRAZIANO, ANTHONY M., 1932-
,
RAULIN, MICHAEL L.
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| Credits |
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| Edition |
6TH ED.
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| Year |
2007
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| Publisher |
PEARSON
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| Type |
BOOK
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| Keywords |
RESEARCH METHODS
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| Language |
English |
| Collation |
447 P., 25 CM.
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