|
Category |
INTERNATIONAL BUSINESS
|
Abstract |
INTERNATIONAL MANAGEMENT : TEXT AND CASES IS A TRULY INTERNATIONAL MANAGEMENT TEXT. BY DESCRIBING HOW FIRMS BECOME AND REMAIN INTERNATIONAL IN SCOPE , THIS NEW EDITION COVERS THE EXPERIENCES OF FIRMS OF ALL SIXES , FROM MANY COUNTRIES AND REGIONS , AS THEY COME TO GRIPS WITH AN INCREASINGLY COMPETITIVE GLOBAL ENVIRONMENT.
|
ISBN |
0071151400
|
Author(s) |
ALLEN J. MORRISON
,
PAUL W. BEAMISH
,
PHILIP M. ROSENZWEIG
,
ANDREW C. INKPEN
|
Credits |
|
Edition |
5TH ED.
|
Year |
2003
|
Publisher |
MCGRAW-HILL INTERNATIONAL EDITIONS
|
Type |
BOOK
|
Keywords |
INTERNATIONAL BUSINESS
|
Language |
English |
Collation |
738 P., 25 CM.
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