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| Category |
ADVERTISING
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| Abstract |
IN SCIENTIFIC ADVERTISING , HE EXPLAINS PRECISELY HOW TO DO THAT , AND THE PRINCIPLES HE DISCOVERED AND DOCUMENTED ARE AS TRUE TODAY AS WHEN THEY WERE FIRTS WRITTEN. THIS BUSINESS CLASSICS COVERS MAIL-ORDER MARKETING , HEADLINES, PSYCHOLOGY , STRATEGY , BUDGETING AND MORE ADVANCED SUBJECTS LIKE NEGATIVE ADVERTISING AND HOW TO TEST AN ADVERTISING CAMPAIGN.
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| ISBN |
9781607962366
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| Author(s) |
CLAUDE C. HOPKINS
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| Credits |
|
| Edition |
1ST EDITIO
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| Year |
2009
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| Publisher |
SNOWBALL
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| Type |
BOOK
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| Keywords |
ADVERTISING
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| Language |
English |
| Collation |
64 P., 25 CM.
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