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Category |
PUBLIC RELATIONS
|
Abstract |
IS ONE OF AESOP'S FABLES , THE WIND AND THE SUN HAD A DISPUTE OVER WHO WAS THE STRONGER OF THE TWO. SEEING A TRAVELER WALKING DOWN THE ROAD, THEY DECIDED TO SETTLE THE ISSUE BY TRYING TO MAKE THE TRAVELLER TAKE OFF HIS COAT. ADVERTISING PEOPLE TALK ABOUT IMPACT. ADVERTISING IS PERCEIVED AS AN IMPOSITION, AN UNWELCOME INTRUDER THAT NEEDS TO BE RESISTED.
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ISBN |
9780060081988
|
Author(s) |
RIES , AL
,
LAURA RIES
|
Credits |
|
Edition |
1ST EDITIO
|
Year |
2002
|
Publisher |
HARPER BUSINESS
|
Type |
BOOK
|
Keywords |
ADVERTISING
|
Language |
English |
Collation |
295 P., 25 CM.
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|