|
| Category |
MARKETING
|
|
| Abstract |
THIS BOOK IS A COMPLETE REVIEW OF KEY MARKETING CONCEPTS AND CURRENT THINKING. DIVIDED INTO FOUR SECTIONS IT PROVIDES AN OVERVIEW OF MARKETING MANAGEMENT, A PRACTICAL EXAMINATION OF HOW TO UNDERSTAND CUSTOMERS AND MARKETS, THE ESSENTIAL ELEMENTS OF THE MARKETING MIX AND APPLICATIONS THROUGH RELATIONSHIP MARKETING.
|
| ISBN |
0852975708
|
| Author(s) |
RICHARD MEEK
,
HELEN MEEK
|
| Credits |
|
| Edition |
1ST ED.
|
| Year |
2001
|
| Publisher |
FINANCIAL WORLD PUBLISHING / THE CHARTERED INSTITUTE OF BANKERS
|
| Type |
BOOK
|
| Keywords |
MARKETING
|
| Language |
English |
| Collation |
390 P., 20 CM.
|
|
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