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ADVERTISING: PRINCIPLES AND PRACTICE

SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT

2003

BOOK

Category	ADVERTISING
Abstract	AS ADVERTISING AGENCIES ARE PRESSED MORE AND MORE ABOUT ACCOUNTABILITY , IT IS NOT ENOUGH TO PRODUCE MEMORABLE ADVERTISING- ONE MUST PRODUCE EFFECTIVE ADVERTISING , ADVERTISING THAT MEETS A CLIENT'S GOALS.
ISBN	0130477222
Author(s)	SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT
Credits
Edition	6TH EDITIO
Year	2003
Publisher	PRENTICE-HALL
Type	BOOK
Keywords	ADVERTISING
Language	English
Collation	599 P., 30 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	F	8	No	Available

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