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| Category |
MARKETING
PLANNING
|
|
| Abstract |
ANALYSIS FOR MARKETING PLANNING AND FOCUSES ON THE ANALYSIS NEEDED FOR SOUND MARKETING DECISIONS AND IS STRUCTURED AROUNF THE CORE MARKETING DOCUMENT, THE MARKETING PLAN. WHETHER STUDYING MARKETING STRATEGY OR PRODUCT / BRAND MANAGEMENT DECISIONS , STUDENTS NEED TO BE ABLE TO MAKE DECISIONS BASED FROM SOUND ANALYSIS.
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| ISBN |
9780070275475
|
| Author(s) |
DONALD R. LEHMANN
,
WINER, RUSSELL S.
|
| Credits |
|
| Edition |
5TH ED.
|
| Year |
2002
|
| Publisher |
MCGRAW-HILL
|
| Type |
BOOK
|
| Keywords |
MARKETING, PLANNING
|
| Language |
English |
| Collation |
256 P., 25 CM.
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