THIS FULLY UPDATED SECOND EDITION OF EFFECTIVE WRITING SKILLS FOR PUBLIC RELATIONS IS A HANDS - ON , PRACTICAL GUIDE TO WRITING STYLE FOR STUDENTS AND OTHERS ENTERING THE PR INDUSTRY. IT IS ALSO A VALUABLE GUIDE TO STYLE FOR THOSE ALREADY EMPLOYED IN THE PUBLIC RELATIONS PROFFESION AND FOR THOSE WHO HAVE TO EARN THEIR LIVING USING THEIR WRITING SKILLS.