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| Category |
MARKETING
MARKETING RESEARCH
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| Abstract |
THIS CONCISE BOOK PLACES MARKETING RESEARCH IN THE BIGGER PICTURE OF MARKETING AND DEMONSTRATES HOW MARKETING RESEARCH AND ITS UNDERSTANDING SHOULD BE SEEN AS A KEY ELEMENT OF MARKETING RATHER THAN A BACKROOM ACTIVITY PERFORMED BY STATISTICIANS . THE STRUCTURE OF THIS BOOK CLOSELY FOLLOWS THE CORE ELEMENTS OF THE MRS/CIM MARKETING RESEARCH AND INFORMATION MODULE , SO WILL BE IDEAL FOR THOSE STUDENTS STUDING TO WARDS THESE DIPLOMAS. THIS BOOK IS ALSO IDEAL FOR THOSE TAKING A SHORT COURSE IN MARKETING RESEARCH FOR THE FIRST TIME.
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| ISBN |
027369474X
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| Author(s) |
WILSON, ALAN, 1958-
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| Credits |
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| Edition |
2ND ED.
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| Year |
2006
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| Publisher |
PRENTICE HALL, FINANCIAL TIMES
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| Type |
BOOK
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| Keywords |
MARKETING RESEARCH
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| Language |
English |
| Collation |
432 P., 30 CM.
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