|
Category |
MARKETING
|
Abstract |
MARKETING COMMUNICATIONS CONTINUES TO PROVIDE A COMPREHENSIVE COVERAGE OF MARKETING COMMUNICATIONS IN A UNIQUE INTEGRATED FORMAT. THE COMPREHENSIVE COVERAGE OF MATERIAL , BASED ON RECENT , SEMINAL RESEARCH AND APPLIED EXAMPLES , PROVIDES A MUST HAVE TEXT ON INTEGRATED MARKETING COMMUNICATIONS.
|
ISBN |
9780273676458
|
Author(s) |
DAVID PICKTON
,
AMANDA BRODERICK
|
Credits |
|
Edition |
2ND ED.
|
Year |
2005
|
Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
761 P., 30 CM.
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|