|
Category |
INTERNATIONAL MARKETING
MARKETING
|
Abstract |
AS THE SIXTH EDITION OF GLOBAL MARKETING STRATEGIES GOES TO PRESS , WE FACE A NEW ENVIRONMENT WHERE THE WORLD OF GLOBAL BUSINESS HAS UNDERGONE SUBSTANTIAL CHANGES.
|
ISBN |
0618310592
|
Author(s) |
JEAN - PIERRE JEANNET
,
HENNESSEY, HUBERT D.
|
Credits |
|
Edition |
6TH ED.
|
Year |
2004
|
Publisher |
HOUGHTON MIFFLIN
|
Type |
BOOK
|
Keywords |
MARKETING, INTERNATIONAL MARKETING
|
Language |
English |
Collation |
613 P., 25 CM.
|
|