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MARKETING MANAGEMENT

JEAN - CLAUDE LARRECHE , HARPER W.BOYD JR. , MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.

2005

BOOK

Category	MARKETING
Abstract	THIS EDITION TEACHES YOU HOW TO MAKE THE STRATEGIC AND TACTICAL MARKETING DECISIONS THAT MANAGERS AND ENTREPRENEURS MUST MAKE EACH AND EVERY DAY.
ISBN	0072863706
Author(s)	JEAN - CLAUDE LARRECHE , HARPER W.BOYD JR. , MULLINS, JOHN W. (JOHN WALKER) , WALKER, ORVILLE C.
Credits
Edition	5TH ED.
Year	2005
Publisher	McGRAW-HILL IRWIN
Type	BOOK
Keywords	MARKETING
Language	English
Collation	520 P., 22CM

Copy No	Library	Stack	Shelf	Is Reference	Status
2	Limassol	I	4	No	Available
1	Limassol	I	4	No	Available
3	Limassol	I	4	No	Available

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