|
Category |
MARKETING
|
Abstract |
FOUNDATIONS OF MARKETING IS AN EXCITING AND COMPREHENSIVE INTRODUCTION TO THE FUNDAMENTALS OF MARKETING THEORY AND PRACTICE. IDEAL FOR THOSE STUDYING MARKETING FOR THE FIRST TIME.
|
ISBN |
0077109189
|
Author(s) |
DAVID JOBBER
,
FAHY, JOHN, 1962-
|
Credits |
|
Edition |
2ND ED.
|
Year |
2006
|
Publisher |
MCGRAW-HILL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
376 P., 25 CM.
|
|