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Category |
PUBLIC RELATIONS
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Abstract |
THE EVALUATION OF PUBLIC RELATION ACTIVITY IS RANKED VERY HIGHLY AMONG PR PRACTITIONERS WORLWIDE. BOTH CONSULTANCY AND IN- HOUSE PRACTITIONERS ARE SEEKING GREATER EVIDENCE OF CAMPAIGNS AND PROGRAMMES , WHICH IN TURN IS LEADING TO A GREATER DEMAND FOR INFORMATION ON EVALUATION METHODS.
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ISBN |
9788175543850
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Author(s) |
NOBLE, PAUL, 1955-
,
WATSON, TOM, 1950-
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Credits |
|
Edition |
2ND ED.
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Year |
2008
|
Publisher |
KOGAN PAGE
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Type |
BOOK
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Keywords |
PUBLIC RELATIONS
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Language |
English |
Collation |
252 P., 20 CM.
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