|
Category |
CONSUMER BEHAVIOR
|
Abstract |
CONSUMER BEHAVIOR AND CULTURE REVIEWS THE MYTHS OF GLOBALO MARKETING AND EXPLORES THE CONCEPT OF CULTURE AND MODELS OF CULTURE. IT PROVIDES EMPIRICAL EVIDENCE OF CONVERGENCE AND DIVERGENCE IN CONSUMER BEHAVIOR AND COVERS VARIOUS PSYCHOLOGICAL AND SOCIOLOGICAL ASPECTS OF HUMEN BEHAVIOR USED FOR EXPLAINING CONSUMER BEHAVIOR.
|
ISBN |
9780761926690
|
Author(s) |
MOOIJ, MARIEKE K. DE, 1943-
|
Credits |
|
Edition |
1ST ED.
|
Year |
2004
|
Publisher |
SAGE PUBLICATIONS
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOR
|
Language |
English |
Collation |
345 P., 25 CM.
|
|