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Category |
MARKETING
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Abstract |
ESSENTIALS OF MARKETING HELPS YOU PLAN AND CONSTRUCT YOUR UNDERSTANDING. THE USE OF THROUGHT- PROVOKING CASE STUDIES AND REAL-LIFE EXXAMPLES ALLOWS YOU TO CONTEXTUALISE YOUR KNOWLEDGE , BY SHOWING HOW MARKETING THEORY IS RELATED TO THE WORLD OF BUSINESS.
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ISBN |
9780273717362
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Author(s) |
BLYTHE, JIM
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Credits |
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Edition |
4TH ED.
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Year |
2008
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Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
335 P., 25 CM.
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