|
Category |
INTERNATIONAL MARKETING
|
Abstract |
THIS ENGAGING TEXT OFFERS A COMPREHENSIVE INTRODUCTION TO THE INTERNATIONAL BUSINESS ENVIRONMENT. IT ADDRESSES THE KEY ISSUES AND INSTITUTION WITHIN ECONOMIC , POLITICAL AND LEGAL FRAMEWORKS , AS WELL AS THE IMPACTS OF SOCIAL , CULTURAL , TECHNOLOGICAL AND ENVIROMENTAL DEVELOPMENTS.
|
ISBN |
9780273725664
|
Author(s) |
GRACE CASTON KAYIRA
,
JAMIE WEATHERSTON
,
BROOKS, IAN, 1956-
|
Credits |
|
Edition |
2ND ED.
|
Year |
2011
|
Publisher |
PRENTICE HALL AND FINANCIAL TIMES
|
Type |
BOOK
|
Keywords |
INTERNATIONAL BUSINESS
|
Language |
English |
Collation |
347 P., 25 CM.
|
|