|
MARKETING MANAGEMENT
BRADY, MAIREAD
,
GOODMAN, MALCOLM
,
KOTLER, PHILIP
,
KELLER, KEVIN LANE, 1956-
,
HANSEN, TORBEN, 1966-
2009
BOOK
Category |
MARKETING
|
Abstract |
THE AMERICAN EDITION OF MARKETING MANAGEMENT IS THE WORLD'S LEADING MARKETING TEXT BECAUSE ITS CONTENT AND ORGANIZATION CONSISTENTLY REFLECT CHANGES IN MARKETING THEORY AND PRACTICE.
|
ISBN |
9780273718567
|
Author(s) |
BRADY, MAIREAD
,
GOODMAN, MALCOLM
,
KOTLER, PHILIP
,
KELLER, KEVIN LANE, 1956-
,
HANSEN, TORBEN, 1966-
|
Credits |
|
Edition |
1ST ED.
|
Year |
2009
|
Publisher |
PEARSON - PRENTICE HALL
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
889 P., 30 CM.
|
|