THIS BOOK IS PROVIDED YOU WITH THE CONCEPTUAL FOUNDATIONS YOU NEED TO UNDERSTAND THE IMPLICATIONS OF THE INTERNET AS AN ENVIRONMENT IN WHICH MARKETING ACTIVITIES ARE CONDUCTED. BY HAVING A GENERAL PICTURE OF THE INTERNET AND ITS INTERACTION WITH MARKETING ACTIVITIES, IT IS EASIER TO ENVISION POSSIBLE OUTCOMES OF STRATEGIC ACTIONS THAT INCORPORATE USE OF THE INTERNETS CAPABILITIES AS MARKETING TOOLS. THIS BOOK IS INTENDED TO HELP YOU DEVELOP THE KNOWLEDGE AND SKILLS YOU NEED TO OPERATE EFFECTIVELY WITHIN THE EXCITING AND OPPORTUNITY-LADEN ENVIRONMENT OF THE INTERNET.