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Category |
MARKETING
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Abstract |
ESSENTIAL GUIDE TO MARKETING PLANNING , TAKES YOU STEP - BY - STEP THROUGH THE PROCESS OF DEVELOPING A CERATIVE , EFFECTIVE MARKETING PLAN FOR ANY PRODUCT. PACKED WITH REAL - LIFE EXAMPLES , UP - TO - DATE MARKETING IDEAS AND A DETAILED SAMPLE PLAN.
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ISBN |
9780273725763
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Author(s) |
MARIAN BURK WOOD
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Credits |
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Edition |
2ND ED.
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Year |
2010
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Publisher |
PRENTICE HALL AND FINANCIAL TIMES
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
303 P., 25 CM.
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