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ADVERTISING : PRINCIPLES AND PRACTICE

SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT

2006

BOOK

Category	ADVERTISING
Abstract	FOR INTRODUCTORY COURSES IN ADVERTISING, OFFERED IN MARKETING, JOURNALISM AND COMMUNICATION DEPARTMENTS. ADVERTISING: PRINCIPLES AND PRACTICE, 7E IS THE ONLY ADVERTISING TEXTBOOK THAT EMPHASIZES MEASURING ADVERTISING EFFECTIVENESS.
ISBN	0131465600
Author(s)	SANDRA MORIARTY , WILLIAMS WELLS , JOHN BURNETT
Credits
Edition	7TH ED.
Year	2006
Publisher	PRENTICE HALL
Type	BOOK
Keywords	ADVERTISING, PRINCIPLES, PRACTICE
Language	English
Collation	592 P., 29 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Limassol	H	5	No	Available
2	Limassol	H	5	No	Available

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