|
Category |
CUSTOMER ANALYSIS
|
Abstract |
THE MAJORITY OF BOOKS ON CUSTOMER SERVICE CONCENTRATE ON THE PRACTICALITIES OF IMPLEMENTING PROGRAMMES TO CHANGE STAFF ATTITUDES AND BEHAVIOUR. THE AUTHORS OF ISPRIRED CUSTOMER SERVICE, REVEAL THAT THE GREAT MAJORITY OF INTIATIVES FAIL BECAUSE THE ORGANISATION HAS NOT DEVELOPED A SUFFICIENTLY ROBUST STRATEGY.
|
ISBN |
074940826X
|
Author(s) |
DAVID CLUTTERBUCK
,
COLIN ARMISTEAD
,
GRAHAM CLARK
|
Credits |
|
Edition |
1ST ED.
|
Year |
1993
|
Publisher |
KOGAN PAGE
|
Type |
BOOK
|
Keywords |
CONSUMER BEHAVIOR
|
Language |
English |
Collation |
220 P., 20 CM.
|
|