|
Category |
STRATEGIC MARKETING
STRATEGIC MANAGEMENT
|
Abstract |
CONTEMPORARY STRATEGIC MARKETING , IS AN EXTREMELY FLUENT AND EFFECTIVE TEXT DESIGNED TO BE A COMPLETE RESOURCE FOR SINGLE SEMESTER MPDULES.
|
ISBN |
9780230332935
|
Author(s) |
PAUL GARNEAU
,
ROSS BRENNAN
,
PAUL BAINES
,
LYNN VOS
|
Credits |
|
Edition |
2ND ED.
|
Year |
2008
|
Publisher |
PALGRAVE
|
Type |
BOOK
|
Keywords |
STRATEGIC MARKETING
|
Language |
English |
Collation |
462 P., 25 CM.
|
|