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BREAKTHROUGH MARKETING PLANS: HOW TO STOP WASTING TIME AND START DRIVING GROWTH
TIM CALKINS
2008
BOOK
Category |
MARKETING
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Abstract |
BREAKTHROUGH MARKETING PLANS IS AN ESSENTIAL TOOL FOR PEOPLE WHO CREATE MERKETING PLANS AND PEOPLE WHO REVIEW THEM. THE BOOK PROVIDES SIMPLE, CLEAR FRAMEWORKS THAT ARE EASY TO APPLYH, AND HIGHLIGHTS WHY MARKETING PLANS MATTER, WHERE THEY GO WRONG , AND HOW TO CREATE A POWERFUL PLAN THAT WILL HELP BUILD A STRONG , PROFITABLE BUSINESS.
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ISBN |
9780230607576
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Author(s) |
TIM CALKINS
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Credits |
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Edition |
1ST ED.
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Year |
2008
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Publisher |
PALGRAVE MACMILLAN
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
172 P., 20 CM.
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