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| Category |
PUBLIC RELATIONS
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| Abstract |
CREATIVITY, INNOVATION AND EXCELLENT MANAGEMENT SKILLS ARE AT THE FOREFRONT OF PUBLIC RELATIONS AND COMBINE TO CREATE AN INDUSTRY OF UNRIVALLED DYNAMISM. THE FIELD RELIES ON A MYRIAD OF SURROUNDING DISCIPLINES TOO, AND STUDENTS WILL INEVITABLY COME ACROSS IDEAS FROM MARKETING , COMMUNICATION AND SOCIAL PSYCHOLOGY IN THEIR STUDIES.
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| ISBN |
9780230203297
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| Author(s) |
SANDRA CAIN
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| Credits |
|
| Edition |
1ST ED.
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| Year |
2009
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| Publisher |
PALGRAVE MACMILLAN
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| Type |
BOOK
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| Keywords |
PUBLIC RELATIONS
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| Language |
English |
| Collation |
251 P., 25 CM.
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