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Category |
MARKETING
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Abstract |
WHAT KEY FACTORS BROUGHT MONUMENTAL MISTAKES TO SOME FIRMS AND RESOUNDING SUCCESS TO OTHERS?? NOW YOU CAN LEARN FROM THE FUMBLES AND TRIUMPHS OF SOME OF THE GREATEST CORPORATE GIANTS AS THIS FASCINATING CASEBOOK DELVES INTO THE EVER- CHALLEGING ART OF DECISION MAKING.
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ISBN |
9780470169810
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Author(s) |
HARTLEY, ROBERT F., 1927-
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Credits |
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Edition |
11TH ED.
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Year |
2009
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Publisher |
WILLEY
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
406 P., 25 CM.
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