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MARKETING MISTAKES AND SUCCESSES : 30TH ANNIVERSARY

HARTLEY, ROBERT F., 1927-

2009

BOOK
Category

MARKETING

Abstract WHAT KEY FACTORS BROUGHT MONUMENTAL MISTAKES TO SOME FIRMS AND RESOUNDING SUCCESS TO OTHERS?? NOW YOU CAN LEARN FROM THE FUMBLES AND TRIUMPHS OF SOME OF THE GREATEST CORPORATE GIANTS AS THIS FASCINATING CASEBOOK DELVES INTO THE EVER- CHALLEGING ART OF DECISION MAKING.
ISBN 9780470169810
Author(s) HARTLEY, ROBERT F., 1927-
Credits
Edition 11TH ED.
Year 2009
Publisher WILLEY
Type BOOK
Keywords MARKETING
Language English
Collation 406 P., 25 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
3 Nicosia C 8 No Available
1 Limassol I 1 No Available
1 Nicosia C 8 No Available
2 Nicosia C 6 No Available