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STRATEGIC MARKETING MANAGEMENT : THE FRAMEWORK

CHERNEV, ALEXANDER

2008

BOOK
Category

STRATEGIC MARKETING

Abstract STRATEGIC MARKETING MANAGEMENT PRESENTS THE MAJOR TOOLS AND DECISION PROCESSES INVOLVED IN PLANNING AND CONTROLLING MARKETING.
ISBN 0979003970
Author(s) CHERNEV, ALEXANDER
Credits
Edition 5TH ED.
Year 2008
Publisher BRIGHTSTAR MEDIA INC.
Type BOOK
Keywords STRATEGIC MARKETING
Language English
Collation 164 P., 20 CM.

Availability and Location Reserve

Copy No Library Stack Shelf Is Reference Status Return Date
1 Limassol I 6 No Available

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