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Category |
MARKETING
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Abstract |
MARKETING FACES SERIOUS AND DISRUPTIVE CHANGES, INCLUDING THE LOSS OF THE MASS AUDIENCES , THE DECLINE OF BROADCAST TELEVISION ADVERTISING , AND THE INCEASED ROLE OF ONLINE ADVERTISING.
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ISBN |
9780470119860
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Author(s) |
BOBBY J. CALDER
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Credits |
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Edition |
1ST ED.
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Year |
2008
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Publisher |
WILEY
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Type |
BOOK
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Keywords |
MARKETING
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Language |
English |
Collation |
292 P., 20 CM.
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