|
Category |
MARKETING
|
Abstract |
THIS BOOK IS AN ADAPTATION OF A SUCCESSFUL FRENCH TEXT , WHICH IS ITSELFS NOW INTO ITS SECOND EDITION.A MAJOR SDTREGTH OF THIS TEXT IS THE EUROPEAN PERSPECTIVE IT OFFERS. IT IS AN ACADEMICALLY RIGOROUS TEXT, WITH STRONG PRACTICAL APPLICATION, THAT HAS TRIED IN A VARIETY OF BUSINESS SETTINGS.
|
ISBN |
033392195X
|
Author(s) |
DANIEL MICHEL
,
JEAN- PAUL VALLA
,
ROBERT SALLE
,
PETER NAUDE
|
Credits |
|
Edition |
2ND ED.
|
Year |
2003
|
Publisher |
PALGRAVE MACMILLAN
|
Type |
BOOK
|
Keywords |
MARKETING
|
Language |
English |
Collation |
469 P., 25 CM.
|
|