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BUSINESS-TO-BUSINESS MARKETING: STRATEGIES AND IMPLEMENTATION

DANIEL MICHEL , JEAN- PAUL VALLA , ROBERT SALLE , PETER NAUDE

2003

BOOK

Category	MARKETING
Abstract	THIS BOOK IS AN ADAPTATION OF A SUCCESSFUL FRENCH TEXT , WHICH IS ITSELFS NOW INTO ITS SECOND EDITION.A MAJOR SDTREGTH OF THIS TEXT IS THE EUROPEAN PERSPECTIVE IT OFFERS. IT IS AN ACADEMICALLY RIGOROUS TEXT, WITH STRONG PRACTICAL APPLICATION, THAT HAS TRIED IN A VARIETY OF BUSINESS SETTINGS.
ISBN	033392195X
Author(s)	DANIEL MICHEL , JEAN- PAUL VALLA , ROBERT SALLE , PETER NAUDE
Credits
Edition	2ND ED.
Year	2003
Publisher	PALGRAVE MACMILLAN
Type	BOOK
Keywords	MARKETING
Language	English
Collation	469 P., 25 CM.

Copy No	Library	Stack	Shelf	Is Reference	Status	Return Date
1	Nicosia	C	3	No	Available

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