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INTERNATIONAL MARKETING STRATEGY: ANALYSIS, DEVELOPMENT AND IMPLEMENTATION
KENYON, ALEXANDRA J., 1966- , DOOLE, ISOBEL, 1954- , LOWE, ROBIN, 1945-
BOOK
7TH ED., c2016

EXPORT MARKETING--MANAGEMENT

EXPORT MARKETING--MANAGEMENT--CASE STUDIES

9 (Copies)
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MARKETING MANAGEMENT: KNOWLEDGE AND SKILLS / J. PAUL PETER, JAMES H. DONNELLY, JR.
PETER, J. PAUL , DONNELLY, JAMES H.
BOOK
11TH ED., 2013

MARKETING--MANAGEMENT

MARKETING--MANAGEMENT--CASE STUDIES

2 (Copies)
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STRATEGIC MARKETING PROBLEMS: CASES AND COMMENTS
PETERSON, ROBERT A. (ROBERT ALLEN), 1944- , KERIN, ROGER A.
BOOK
13TH ED., 2013

MARKETING--DECISION MAKING--CASE STUDIES

MARKETING--MANAGEMENT--CASE STUDIES

4 (Copies)
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