|
Category |
PUBLIC RELATIONS
|
Abstract |
IDEAL FOR THE BEGINNING STUDENT OR THE EXPERIENCE PUBLIC RELATIONS PRACTITIONER , THIS IS PR: THE REALITIES OF PUBLIC RELATIONS COVERS THE WORLD OF PUBLIC RELATIONS THROUGH A STRONG EMPHASIS ON THE FUNDAMENTALS, SUCH AS HISTORY AND RESEARCH, AS WELL AS EMERGING ISSUES , SUCH AS TECHNOLOGY , ETHICS AND THE INTERNATIONAL ASPECTS OF PUBLIC RELATIONS. WITH NUMEROUS EXAMPLES, STRATEGIES , TACTICS AND CASE STUDIES, YOU' LL HAVE RESOURCES YOU CAN TAKE AWAY FROM THE CLASSROOM.
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ISBN |
0495091324
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Author(s) |
DEAN KRUCKEBERG
,
JUDY VANSLYKE TURK
,
DOUG NEWSOM
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Credits |
|
Edition |
9TH ED.
|
Year |
2007
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Publisher |
THOMSON WADSWORTH
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Type |
BOOK
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Keywords |
PUBLIC RELATIONS
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Language |
English |
Collation |
416 P., 20 CM.
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|