OPERATIONS MANAGEMENT: INTEGRATING MANUFACTURING AND SERVICES IS TO UNDERSCORE THE DRAMATIC CHANGES THAT HAVE TAKEN PLACE IN OPERATIONS MANAGEMENT AND IN BUSINESS. THE INCLUSION OF SERVICES HAS ALWAYS BEEN A HALLMARK OF FUNDAMENTALS OF OPERATIONS MANAGEMENT. THE FIFTH EDITION CONTINUES THIS TRADITION BY PLACING EVEN GREATER EMPHASIS ON SERVICES AND ON THE NEED FOR MANUFACTURING AND SERVICES TO BECOME MORE FULLY INTERGRATED IN ORDER TO MEET CUSTOMER REQUIREMENTS.